Paddle Retain combines world-class subscription expertise with algorithms that use billions of datapoints to recover failed payments, reduce churn, and automatically increase customer lifetime value (LTV).
Paddle Billing is fully integrated with Retain, automatically working to minimize churn and maximize revenue — no intervention required on your behalf.
Paddle Retain has the highest payment recovery rate on the market.
Cancellation surveys and offers reduce churn without any intervention.
Customers upgraded to annual plans are two to four times more valuable than monthly.
Beat churn and boost revenue with a suite of best-in-class retention tools.
Use Paddle Billing? You're ready to use Retain. Configure and see results right away.
Reach customers by email, in-app, and SMS in 15+ local languages.
How it works
Payment Recovery
Fully automated dunning, powered by algorithms that use billions of datapoints to reduce churn.
Reduces involuntary churn
Works on customers with past due payments, helping recover failed payments automatically.
Best-in-class recovery rates
Highest payment recovery rates in the market—backed by expert algorithms.
Seamless integration
Works out of the box with Paddle Billing or your existing billing platform.
Cancellation Flows
Personalized offboarding workflows designed to deflect cancellations and gather valuable product feedback.
Reduces voluntary churn
Engages cancelling customers with offers and surveys to retain more revenue.
Compliant workflows
The only globally compliant cancellation workflow—no code required.
Fully automated
Hands-off cancellation and retention logic, fully integrated with Paddle Billing or your platform.
Term Optimization
Seamless one-click upgrades for engaged customers identified as ready to move to a longer-term plan.
Maximizes lifetime value
Turns monthly customers into long-term, higher-value subscribers.
Targeted outreach
Reaches the right customers by email, in-app, and when updating card details—maximizing uptake.
Automatic upgrades
Upgrades, proration, and subscription change logic handled for you; works with Paddle Billing or your platform.
Integration process
Retain plugs into your existing billing system and works automatically in the background to recover failed payments, reduce churn, and increase customer LTV.
- Configure your account
Sign up for Paddle Retain, choose which interventions you want to turn on, and set them up to suit your business. Our team of experts are on hand to help throughout the process. - Add JavaScript snippet
As part of configuration, Retain guides you through adding a small JavaScript snippet to your app and website. If you use Paddle Billing, Retain integrates with Paddle.js, so you don't need to include any additional scripts. - Retain gets to work for you
That's it. Paddle Retain runs around the clock to automatically minimize churn and maximize revenue.