Pix

Pix is a digital payment method created by the Central Bank of Brazil (BCB) to offer a fast, low cost, and widely accessible way for people in Brazil flag Brazil to make payments.

Since its introduction in 2020, it has become Brazil's preferred way to pay and an expectation for Brazilian consumers when paying online.

You don't need to set up a bank account in Brazil or sign up for a Pix merchant account to add Pix as a payment option with Paddle. Transactions are capped at R$250,000.

primary market

Pix is the preferred instant payment method for customers across Brazil.

~42bn

transactions/year

Pix processed nearly 42 billion transactions in 2023, totaling over R$17 trillion.

151m

total users

Over 90% of the adult population in Brazil actively use Pix.

How it works

Customer chooses Pix

Turn on Pix in a couple of clicks in your Paddle dashboard. Paddle automatically presents Pix as a payment method for customers paying in a supported country and currency.

Customer starts confirmation

If the customer is checking out on a desktop, they're prompted to scan a QR code with their phone. If they're on mobile, they're prompted to open their banking app.

They can also copy the Pix key and paste it into their banking app manually.

Customer confirms purchase

Customer confirms purchase on their phone using their banking app. The exact process varies depending on the banking app the customer uses, but typically they'll authenticate using on-device biometrics.

Payment authorized

Payment is authorized, and Paddle Checkout shows a screen that confirms the checkout is completed, but the payment is pending capture.

Payment completed

After authorization, payment is captured. This typically happens immediately after authorization, but can take up to ten minutes.

The transaction is marked as completed in Paddle, and the customer receives a copy of their invoice by email.

Accept Pix

Go to Paddle > Checkout > Checkout settings.
On the General tab, check Pix.
Click Save to apply.

Test Pix

You can test Pix using your Paddle sandbox account.

Turn on Pix for your Paddle account.
Open a checkout for a one-time item that's priced in BRL (Brazilian Real).
Pick Brazil as the country on the first screen of checkout, then enter an email.
Select Pix as the payment method, then enter a name and CPF or CNPJ tax ID.
Click Pay with Pix and follow the prompts to complete purchase.

Paddle Checkout only presents Pix as a payment method for one-time items priced in Brazilian Real, where the customer address is in Brazil.