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Build trust using custom subdomains

Personalize your hosted checkout URLs using custom subdomains to create a seamless, branded experience that builds customer confidence and improves conversion rates.

Tooling

  • Platform
  • Checkout

Released

September 1, 2025

Status

Early access

What's new?

You can now add custom subdomains to your Paddle account and use them for hosted checkouts. Instead of directing customers to pay.paddle.io, you can create a branded checkout experience with URLs like aeroedit.paddle.io, helping customers feel confident they're in the right place.

This feature is available in early access for all sandbox accounts now. It's scheduled to be released on live accounts in Q4 2025.

How it works

Previously, all hosted checkouts links opened in pay.paddle.io or sandbox-pay.paddle.io. This worked well, but could create friction for customers who might hesitate when redirected to an unfamiliar domain during checkout.

Now, you can add up to 10 custom subdomains to your account and use them to brand your hosted checkout links. When customers click through to complete their purchase, they'll see your company or app name in the URL, creating a more seamless experience.

Custom subdomains help bridge the gap between your app and the checkout flow, reducing cart abandonment and building the confidence customers need to complete their purchase.

Next steps

This feature is available now.

It's a non-breaking change, meaning your existing hosted checkout URLs continue to work exactly as before. You can migrate to custom subdomains at your own pace.

Add your first custom subdomain by going to Paddle > Checkout > Custom subdomains.

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